I am really excited about this book, I just wish it would come out in time for the new year.
Rubin has created the thesis that habit-changers fall into four categories called the Four Tendencies. Once you figure out what category you fall into, you can use that to choose which strategies featured in the book work best for you. And there are plenty of different strategies, some familiar, some new.
Rubin introduces a great new framework that will probably become very popular. My only issues with the book are that there is no definitive test for the Four Tendencies, which can lead to a lot of confusion because the rest of the book refers to the Four Tendencies so much. (Perhaps I am an Upholder?) The other is that there is so much information that I can become a little overwhelming...but I guess I may just have to read it again, not that I mind so much.